2016
BS Medical Technology
Graduate
Earned a Bachelor of Science in Medical Technology, establishing a strong foundation in clinical laboratory science, diagnostics, quality assurance, and patient-centered healthcare.
Available for select projects
✦ Precision • Systems • Automation
Lyka Louise Dela Cruz
Lyka Louise Dela Cruz, RMT
Healthcare Virtual Assistant • Executive Assistant • GoHighLevel CRM & Automation Specialist
Currently creating as
Executive Assistant
A licensed Registered Medical Technologist with a multidisciplinary career spanning clinical laboratory management, business development, executive support, healthcare operations, and CRM automation. I combine medical precision, strategic organization, and modern technology to build reliable systems, compliant workflows, AI-powered solutions, and premium client experiences.
Licensed RMT
HIPAA-Trained
5 Years Healthcare VA
5 Years Executive Support
3 Years GHL
AI Agent Builder
10+Years Combined Professional Experience
5+Years Healthcare VA Experience
3+Years GoHighLevel Automation
17A2P 10DLC Approved Campaigns
About Me
Precision.
Adaptability.
Excellence.
I'm Lyka Louise Dela Cruz, RMT — an experienced Executive Assistant, Healthcare Virtual Assistant, and GoHighLevel Automation Specialist & AI Agent Builder dedicated to helping businesses streamline operations, improve efficiency, and scale through smart automation and exceptional executive support.
My unique combination of healthcare expertise, executive administration, business development, and CRM automation allows me to bridge operational excellence with modern technology — creating systems that save time, increase productivity, and enhance the client experience.
5+Years in Healthcare Virtual Assistance and Executive Support
3+Years as a GoHighLevel CRM & Automation Specialist
6Years in Business Development and Client Growth
50+Workflows, Automations, Integrations, and Systems Built
LDC
Education & Career
My Journey
From medical technology to executive support to CRM automation — a career built on precision, adaptability, leadership, and continuous growth.
2017
Licensed RMT
Medical Technologist Licensure
Passed the Medical Technology board examination and officially became a Registered Medical Technologist, demonstrating professional competence and commitment to clinical standards.
2017–2020
Laboratory Manager
3 Years
Managed laboratory operations, quality control, staff coordination, inventory, documentation, safety standards, and compliance protocols.
2018–2024
Business Development Manager
6 Years
Drove strategic growth through client acquisition, partnership development, relationship management, operational coordination, and revenue expansion.
2021–2026
Healthcare Virtual Assistant
5 Years
Provided remote healthcare support through patient scheduling, EMR management, referrals, insurance verification, prior authorizations, medical records, and HIPAA-compliant documentation.
2021–2026
Executive Assistant
5 Years
Supported executives with calendar and inbox management, travel coordination, meeting preparation, documentation, communication, and operational oversight.
2023–2026
GoHighLevel Specialist
3 Years
Built and managed GoHighLevel CRM systems, workflow automations, pipelines, AI voice agents, webhooks, booking systems, and multi-channel marketing campaigns.
Signature Experience
Three Disciplines.
One Powerful Skill Set.
My work combines executive-level organization, clinical precision, and systems thinking — allowing me to support operations while also building the automations that make them more efficient.
01
5+ Years
The Right Hand
Executive Assistant
Supporting physicians, executives, and business owners with high-level administrative operations — the foundation behind every automation system I build today.
02
5+ Years
Clinical Precision
Healthcare Virtual Assistant
Bridging clinical precision with administrative excellence — HIPAA-compliant support across the full patient lifecycle, from eCW scheduling to laboratory coordination.
03
3+ Years
Systems Architect
GoHighLevel Automation Specialist
Building CRM pipelines, workflow automations, AI Voice Agents, appointment booking systems, lead nurturing campaigns, and end-to-end marketing automations.
What I Do
Services & Expertise
♡
Healthcare Virtual Assistant
Patient scheduling, EMR/EHR workflows, insurance verification, prior authorizations, referrals, medical records, prescriptions, and laboratory coordination.
▣
Executive Assistant
Calendar and inbox management, travel coordination, meeting preparation, documentation, and operational support.
⚙
GHL CRM Setup & Management
Sub-accounts, pipelines, custom domains, white-label branding, dashboards, forms, calendars, and CRM architecture.
ϟ
Workflow Automation
Lead capture, nurture, appointment booking, reminders, no-show recovery, win-back, and lifecycle automation.
✦
AI Voice & Chat Agents
Inbound and outbound AI agents, conversational assistants, lead qualification, appointment scheduling, and automated support.
✉
Email & SMS Automation
Broadcast campaigns, drip sequences, reminders, follow-ups, and targeted communication systems.
GoHighLevel Capabilities
GHL Proficiency
A comprehensive breakdown of the workflows, automations, integrations, CRM systems, and commerce tools I have built and managed across multiple client accounts.
Dedicated Domain Setup
Configure custom domains for client sub-accounts with full DNS management and SSL provisioning.
Custom Menu Links
Build branded navigation with custom menu links inside GHL dashboards for a seamless user experience.
Full-Screen Dashboards
Design clean, full-screen dashboard views without unnecessary headers for a professional client experience.
New Lead Workflow
Automated workflow that instantly captures and processes new leads entering the pipeline with immediate engagement triggers.
Contacted Workflow
Tracks and automates follow-up sequences once initial contact is made with a prospect.
Interested Workflow
Triggers targeted nurturing campaigns when a prospect expresses interest, keeping momentum through the pipeline.
Appointment Booked + Confirmation Reminder
End-to-end appointment management with booking confirmations, SMS and email reminders, and no-show prevention.
Showed Workflow
Automated post-appointment follow-up for prospects who attended, pushing them toward conversion.
No Show Workflow
Re-engagement automation for missed appointments with reschedule links and follow-up sequences.
Cancelled Workflow
Handles cancellation gracefully with win-back campaigns and rebooking opportunities.
Contract Sent Workflow
Automates contract delivery with tracking, reminders for unsigned contracts, and status updates.
Proposal Signed Workflow
Triggers onboarding sequences and internal notifications once a proposal is signed.
Converted Workflow
Celebrates wins with automated welcome sequences, onboarding tasks, and CRM status updates.
Lost Workflow (Multiple Triggers)
Complex multi-trigger lost-deal workflow with re-engagement loops, feedback collection, and pipeline cleanup.
Abandon Workflow
Recovers abandoned prospects with timed re-engagement sequences and escalation paths.
Apollo Leads via Webhook
Seamless Apollo.io integration via webhooks to automatically import enriched leads directly into GHL pipelines.
Form → Google Spreadsheet Integration
Automated data transfer from GHL forms to Google Sheets for reporting, backup, and external team access.
Form Submitted → Webhook Workflow
Triggers external systems and workflows upon form submission using webhook-based automation.
Power Dialer
Configured GHL's Power Dialer for high-volume outbound calling campaigns with automatic lead progression.
Trigger Link Pro
Advanced trigger links for tracking engagement, segmenting audiences, and activating workflows from emails and SMS.
Coupons & Promotions
Create and manage discount coupons with automated distribution and tracking within GHL's commerce tools.
Product Catalog Management
Set up and maintain product listings with pricing, descriptions, and inventory within the GHL ecosystem.
Gift Cards
Configure digital gift card systems with automated delivery and redemption tracking.
Selected Work
GoHighLevel Systems & Automations
Actual systems I configured and built. Every screenshot below is matched with its correct title and description, including my full workflow library.
Calendars & Booking
Service Booking Catalog
A GoHighLevel service booking page displaying detailing, tire change, oil change, carwash, and maintenance services with prices, duration, and booking buttons.
CRM & Pipelines
Marketing Pipeline — Opportunity Board
A GoHighLevel opportunity pipeline showing New Lead, Contacted, Qualified, Proposal Sent, Negotiation, and Closed stages with active opportunity cards.
CRM & Pipelines
Marketing Pipeline — Expanded View
An expanded opportunity board view used to manage leads and track movement across the sales pipeline.
Websites & Portals
Vehicle Rental Listings
A custom rental listing page with availability filters, date selection, price range controls, categories, and vehicle pricing.
Calendars & Booking
Team Calendar Group
A group calendar widget for St. Lukes Medical Center showing multiple team members and their appointment duration.
Calendars & Booking
Appointment Date & Time Selection
A booking calendar with provider details, selectable dates, Manila time zone, and available appointment time slots.
CRM & Pipelines
Real Estate Pipeline Configuration
A GoHighLevel pipeline setup showing custom stages including New Lead, Contacted, Interested, Appointment Booked, Showed, No Show, Cancelled, Proposal Sent, Proposal Signed, Converted, and Lost.
CRM & Dashboards
Custom Performance Dashboard
A dashboard showing opportunity status, revenue, conversion rate, funnel performance, and stage distribution.
Lead Generation
Lead Enrichment Profile
A prospecting result showing business information, contact details, company website, rating, categories, conversion score, and discovered points of contact.
Workflow
Zoom Meeting Started Workflow
A workflow triggered when a Zoom meeting starts, followed by an automated email containing the Zoom invitation.
Branding & Customization
Branded GHL Care Connect Sign-In
A custom branded sign-in and redirect experience designed for secure access to a connected GoHighLevel application.
Branding & Customization
Custom White-Label Login Page
A personalized login page with custom logo, brand colors, password recovery information, and terms and conditions.
CRM & Dashboards
Agency Dashboard
A GoHighLevel agency dashboard with custom branding, sub-account access, prospecting tools, account snapshots, reselling, and settings.
CRM & Setup
Sub-Account Launchpad
A customized GoHighLevel launchpad showing foundational setup, contact import, funnel creation, communication setup, and onboarding progress.
Workflow
Appointment + Confirmation Reminder Workflow
Appointment status trigger → remove booked tag → add booked tag → find opportunity → update or create opportunity → confirmation email → 24-hour, 6-hour, and 10-minute email/SMS reminders.
Workflow
Cancelled Workflow
Appointment status trigger → remove previous tag → add Cancelled tag → find opportunity → update or create opportunity → follow-up email and SMS.
Workflow
Contacted Workflow
A multi-branch follow-up workflow that updates opportunities, sends email and SMS nurturing sequences, applies tags, uses timed waits, and routes contacts based on engagement.
Workflow
Converted Workflow
Payment received → remove previous tag → add Paid tag → find opportunity → update the existing opportunity or create a new one.
Workflow
Interested Workflow
Customer replied → remove previous tag → add Interested tag → find opportunity → update or create opportunity → send calendar invite by email and SMS.
Workflow
Interested Workflow — Full View
Full-width view of the Interested workflow showing reply triggers, tagging, opportunity lookup, update/create branches, and calendar invitation messages.
Workflow
Lost Reason Workflow V2
A large multi-branch lost-deal recovery workflow with multiple re-engagement paths, timed follow-ups, status handling, and pipeline cleanup.
Workflow
New Lead Workflow
Contact created → add New Lead tag → create opportunity in the pipeline for immediate lead tracking.
Workflow
No Show Workflow
Appointment status trigger → remove previous tag → add No Show tag → find opportunity → update or create opportunity → send reschedule invitation and SMS.
Workflow
Power Dialer Workflow
Assign contact to user → initiate manual call → apply Lead tag for organized outbound calling and follow-up.
Workflow
Proposal Sent Workflow
Opportunity changed → remove previous tag → add Proposal Sent tag → update opportunity → send documents and contracts.
Workflow
Showed Workflow
Appointment status trigger → remove previous tag → add Showed tag → find opportunity → update or create opportunity → send appreciation email and SMS.
Workflow
Trigger Link Click Website Workflow
Trigger link clicked → add trigger-clicked tag → send email → create opportunity for tracked website engagement.
SMS Compliance
A2P 10DLC Verified Projects
I support businesses with A2P 10DLC registration, approved brands and campaigns, verified local and toll-free numbers, caller ID setup, and SMS compliance inside GoHighLevel.
17Approved campaigns represented in my portfolio
20Compliance screenshots and verification records
Local + Toll-FreeNumber types configured and verified
End-to-EndBrand, campaign, phone number, and compliance support
SMS Compliance Achievements
Approved BrandsApproved CampaignsVerified Phone Numbers
Local Number RegistrationToll-Free SetupVerified Caller IDs
Carrier ComplianceSMS-Ready Accounts
Selected Website Builds
Premium Digital Experiences
Live websites designed and built by Lyka.
Tech Stack
The tools I build with
A focused stack for CRM automation, AI, executive operations, collaboration, content, and reporting.
G
GoHighLevel
Z
Zapier
O
OpenAI
G
Google Workspace
C
Canva
C
ClickUp
N
Notion
S
Slack
M
Meta Ads
C
ChatGPT
G
Google Sheets
C
Calendly
Client Success Stories
Trusted for precision,
systems, and support.
Trusted by healthcare professionals, business owners, and organizations seeking reliable executive support and intelligent automation.
5+Years Healthcare VA
5+Years Executive Support
3+Years GoHighLevel
50+Systems & Automations
17A2P Campaign Approvals
Client testimonials are shared with permission or thoughtfully summarized to protect confidentiality. First names and initials are anonymized where necessary. Additional professional references are available upon request.
Names shown are anonymized for privacy and should be replaced with approved client details whenever available.
Reliable CommunicationClear updates, organized handoffs, and professional collaboration.
Clinical Attention to DetailA healthcare background built around accuracy, documentation, and responsible support.
Executive-Level OrganizationStrong calendar, inbox, coordination, reporting, and operational management.
Automation MindsetSystems designed to reduce repetitive work and improve the customer journey.
Business PerspectiveSix years of business development experience supporting client growth.
Healthcare + TechnologyA rare combination of clinical knowledge and modern CRM automation.
Adaptable SupportAvailable for focused projects, implementations, and ongoing optimization.
Transparent DeliveryCareful testing, documentation, and practical systems clients can confidently use.
Frequently Asked Questions
Answers before
we get started
A quick overview of how I work and the types of GoHighLevel projects I can support.
Yes. I can work inside an existing GoHighLevel account to review and improve pipelines, workflows, calendars, forms, automations, dashboards, custom domains, and account structure while preserving systems that are already working.
I build lead capture and nurturing workflows, appointment confirmations and reminders, no-show and cancellation follow-ups, proposal and onboarding workflows, pipeline updates, email and SMS sequences, webhooks, form integrations, Google Sheets synchronization, Power Dialer workflows, and other business process automations.
Yes. I build AI Voice Agents and chat assistants for lead qualification, frequently asked questions, appointment scheduling, customer support, and workflow activation inside GoHighLevel.
Yes. I can support brand and campaign registration, phone number configuration, messaging setup, and GoHighLevel A2P 10DLC workflows. Final approval remains subject to carrier and platform requirements.
Yes. Ongoing support can include troubleshooting, workflow optimization, updates, testing, documentation, and additional automations as the business grows.
Send a message through the contact section or email Lyka at [email protected]. We can review your goals, current systems, timeline, and the best next steps for your project.
Let’s Build Something Exceptional
Let Us Build The Future
Get In Touch
✉
EMAIL
[email protected]
[email protected]
⌖
LOCATION
Taguig City, Metro Manila, PH
Taguig City, Metro Manila, PH
☎
PHONE / WHATSAPP
+63 968 878 9990
+63 968 878 9990